Advent is one of the most beautiful times of the year for many people. However, the whole Christmas atmosphere can completely disrupt your fitness routine and healthy diet. The FITMAS digital advent calendar on the VIVA Trainings Instagram channel shows you how to get through the christmas time fit and healthy.
Home workouts, healthy recipes, raffles and much more accompanied VIVA Trainings subscribers through the Advent season. VIVA Trainings is a fitness studio in the Bieler Seeland. I was allowed to develop this concept for their Instagram, produce the multimedia content and manage their Instagram account throughout the advent season. Every day I published an Advent door, as well as matching Instagram stories. Hidden behind the doors was a variety of content themed around fitness during Advent. This included videos, photos, GIFs, illustrations, a podcast and cinemagraphs. The aim of this campaign was to take VIVA Trainings' social media presence to the next level. This improved interaction with their existing subscribers and encouraged customer engagement.
Want to know what's hiding behind the advent doors? Then click here.
Year of production: 2020
Client: VIVA Trainings
Production: Nadine Hauser